Some 400,000 copies of Home Hardware’s Cookshop Catalogue have been ordered by its member retailers to assist them in tapping into the growing interest in home baking and cooking. The catalogue, which is personalised for the stores it has in membership, is designed to appeal to consumers, and drive store traffic.
The group has also issued its Magic of Christmas campaign which features a range of gift ideas along with decorations and fireside products. Supporting material for this campaign, which has involved producing over 1.5 million items all ordered by retailers, comes in 4 and 8 page versions which are typically delivered via Royal Mail’s door to door service.
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