Hornby has acquired the assets, trade and intellectual property of the Corgi Model Club (CMC) from Blue 14, the investment vehicle which is majority owned by Jim Lewcock. CMC was established in 2021 as a third-party partnership with Hornby to create and sell contemporary editions of classic Corgi models from the archives via a monthly subscription club.
The acquisition by Hornby will see Guy Stainthorpe appointed as the brand managing director, and other management will also move across.
Hornby CEO Olly Raeburn said: “Bringing the Corgi Model Club subscription proposition into the Hornby business makes complete sense, and we anticipate driving further growth both domestically and internationally over the coming months and years.
“Furthermore, the immediate addition of over 6,000 die-hard Corgi collectors represents a great opportunity for creating additional value in the Corgi mother brand. This is an exciting development both for Corgi and for Hornby business overall.”
Guy Stainthorpe, managing director of CMC said: “Galvanising our long term partnership with Hornby in this way is a hugely positive development for CMC and provides us with a fantastic opportunity to further develop a successful and growing business. We look forward to joinibng Hornby and working alongside Olly and the team.”
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