House of Fraser
has selected SmartFocus’ Insights technology to gain a holistic view of
its customers and deliver personalised interactions that increase
engagement. “Providing our
customers with outstanding experiences is core to our company values
and sets us apart from our competitors,” said Martin
Francis, Director of Online Trading at House of Fraser. “Delivering best
in class email communications was the driving force behind selecting a new
partner. By using SmartFocus’ innovative technology, we are able to uncover
actionable insights from a wealth of customer data and deliver relevant and
consistent experiences for every customer – across all of our channels.”
Using the
technology, House of Fraser can analyse shopper behaviour and identify
the right channels, products and offers to engage their customers for their
next purchase. “Consumers are
connecting with brands via multiple channels, which means retailers must do
more to drive customer loyalty,” said Rob Mullen, CEO of SmartFocus. “With sophisticated analytics at the
heart of our solution, House of Fraser can harness actionable insights from
multiple data customer channels to create engaging and relevant conversations
no matter the channel.”
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