Leading UK retailer, House of Fraser, has joined Anatwine’s global
online fashion retail platform to provide its customers with the best
brand stock mix and eCommerce shopping experience while achieving incremental sales with its brand partners.
Since
its foundation over 150 years ago, House of Fraser has grown into an
internationally renowned department store and online retailer. With the
online fashion retail market
continuing to grow, House of Fraser recognises the importance of
delivering the optimal customer experience as the key to its eCommerce
strategy. As such, the retailer has joined Anatwine to complement its
existing concession model and create an innovative retail environment
based upon delivering the perfect stock mix to its customers, all the
time.
Martin
Francis, Director of Global Multichannel Trading, House of Fraser,
comments: “The quality of the overall customer experience is
increasingly dominating online fashion retail. Customers expect to
purchase their preferred brand products from their favourite retailers
and expect their shopping experience to be seamless – from
personalisation to delivery and return. Traditionally, retailers have
been limited by budget and warehouse space to merchandise just a
fraction of a brand’s product range that has been selected ahead of the
season based on a forecasted wholesale buying model. However, Anatwine
represents a new model that will allow us to fully integrate our
business processes with those of our brand partners. In practical terms
it means we can deliver the best product range available to our
customers in real time, refine, expand or reduce the range at will,
while delivering a consistent and guaranteed customer experience.”
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