House of Fraser is leveraging Elevaate’s online product placement platform in order to generate income from brands seeking to be featured on its high traffic website. Brands are able to bid for digital “shelf” position in real-time enabling products to be promoted online to tie in with launches and physical store displays. Elevaate was formed by Kiddicare founding directors Simon Harrow and Scott Weavers-Wright following the sale of the Kiddicare business to Morrisons who sold it on to Worldstores.
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