Online running shoes and apparel retailer Sportshoes.com is set to open a flagship store called ‘House of SportsShoes’ in Shoreditch, London, during March this year.
The store will be a digital-first running destination, allowing consumers to try on the latest running shoes, book gait analysis appointments and attend launch events.
Any purchases shoppers make in-store will be fulfilled from the SportsShoes.com warehouse.
SportsShoes.com managing director, Brett Bannister, said: “We regard ourselves as unrivalled in running so when we started the ideation for House of SportsShoes our objective was to create an unrivalled physical retail experience in our space.
“We chose Shoreditch because of its deep connection to London’s running culture and the strong community of run clubs in the area.
“Our flagship store will be the apex of us integrating our digital ecosystem with a physical location and range of complementary experiences, making it unlike any other running retailer’s offer.”
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