Howden Joinery, the UK’s leading trade-only supplier of kitchens and joinery products employing 7000 people has implemented Stibo’s STEP solution to support the production of multichannel marketing materials including brochures, web content, mobile content and for its intranet. The £1bn sales business operates via 595 UK depots which supply its trade customers who are primarily small building firms. These small trades businesses use the high quality brochures produced by the Howden Joinery marketing team to secure business from their end customers. Its depot teams are also reliant on the product information provided to them via the company’s intranet to advise their customers on the best products for the projects they are working on and to place special orders for those customers.
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