Customer
loyalty specialist Ikano Insight has developed a new joint loyalty programme
for fashion retailer Monsoon Accessorize. It will be the first loyalty programme available under the Accessorize
brand, as well as marking a significant expansion to Monsoon’s scheme.The dual loyalty scheme launched on 29 September across 329 UK and Republic of
Ireland stores, with existing customers having been issued with dual-branded
cards.
The
programme will allow shoppers in both Monsoon and Accessorize stores to collect
one point for every £1 or €1 they spend, making it one of the most generous
loyalty schemes in retail. The threshold for using reward vouchers has been
reduced to a £150 spend for a £10 voucher, or €200 for a €12 voucher.
Vouchers
will now be loaded electronically onto customers’ Reward Cards twice annually,
replacing their paper counterparts, and will expire after three months. This
both reduces the cost of operating the programme and lowers security risks.
“This
new loyalty offering is all about engaging with our customers on their
terms,” said a Monsoon spokesperson.”By
offering more rewards across both brands, together with more opportunities to
use them, the new scheme will improve the shopping experience for our customers
and enable them to make the most of it in their own way.”
The new
programme also sees the introduction of Single Sign-On, which allows online
shoppers to sign into their loyalty and shopping accounts simultaneously with
one user identity, rather than having to view their rewards separately.
“All of
these measures mean that Monsoon and Accessorize customers will be able to
collect points faster, redeem rewards seamlessly and more easily manage their
accounts,” said Lindsey Ulanowsky, general manager at Ikano Insight.As well as reducing the costs of operating the
loyalty programme, a dual loyalty programme allows Monsoon Accessorize to
collect much more comprehensive data on customer spending patterns and
preferences, which will enable them to further improve the customer experience.”
Ikano
Insight has worked with Monsoon Accessorize for five years and manages the
brand’s customer loyalty programme, including database management, campaign
management, customer insight and strategic marketing support.
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