IKEA has committed to a six month trial on the Alibaba owned Tmall platform which starts this month. The store will offer in the region of 3,800 products plus a delivery and assembly option. The retailer will initially confine the offer for Jiangsu, Zhejiang, Anhui and Shanghai on the basis that if it is successful it will roll out to other selected areas in China.
“We see this as a good opportunity to become accessible for many more in China, especially in the light of what the Chinese digital environment looks like,” said a spokesperson for Ingka. The test will span the impact on the IKEA brand and infrastructure, on existing stores and eCommerce, and whether it can reach significant numbers of new customers
Share