Imperial Brands to digitally transform its supply chain

Imperial Brands to digitally transform its supply chain

Imperial Brands, the British multinational tobacco company, is set to digitally transform its end-to-end supply chain with Blue Yonder solutions.

Imperial is the world’s fourth largest international tobacco company with more than 30 factories worldwide and its products sold in approximately 120 countries. In line with the company’s purpose to “forge a path to a healthier future for moments of relaxation and pleasure,” Imperial is participating in the transformation within its industry by building a portfolio of potentially less harmful next generation products that also satisfy consumer needs.

“As our industry continues to evolve, so must our company, and supply chain is one of our core transformation areas. Our strategy is to drive an end-to-end supply chain integration across our planning, logistics and retail operations, and we have chosen to do this with Blue Yonder as our supply chain solutions provider. With Blue Yonder and our ambition to build a ‘healthier future’ for our consumers and planet, we are confident we will greatly improve efficiency, agility and our environmental footprint and benefit the planet by reducing CO2 emissions and waste. We look forward to driving this transformation together,” said Javier Huerta, chief supply chain officer, Imperial Brands.


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