Leading
customer engagement agency, Indicia, has been acquired by marketing services
company Charterhouse, as the business looks to continue strengthening its
marketing services proposition. The acquisition came into effect on the 24th
December.
Charterhouse,
which operates across 35 markets, was itself acquired by global giant Konica
Minolta in 2012, as part of the businesses’ plans to develop a wider portfolio
of services with technology and data underpinning their print, digital and
social offerings. This acquisition by Charterhouse will bring Indicia into the
Konica Minolta group, which operates globally with over 40,000 employees.
Indicia will offer Charterhouse clients the
opportunity to employ the services of market leading experts in customer
engagement especially across digital, data and creative. For Indicia, the
acquisition, with the backing of Konica Minolta, will provide the 100 strong
award winning agency with the backing to invest in and develop its customer
engagement proposition for clients on a European and Global scale
Ian
Stockley, MD, Indicia comments: “Joining
forces with Charterhouse is an exciting time for Indicia. The explosion of
digital and social means there has never been a more exciting and challenging
time to work within the marketing space.There are great synergies between the companies, which, with the backing
of Konica Minolta, will deliver new opportunities and prospects to deliver
future growth.”
Gary
Mahoney, CEO, Charterhouse said: “Our clients are looking for complete solutions and
with the acquisition of Indicia, Charterhouse will be able to deliver on this
aim. The two companies have very similar cultures and share an entrepreneurial
spirit that has seen both companies achieve year on year growth”
Indicia’s
existing management team will remain in charge of leading the business, which
will continue operating as Indicia through its current network of offices
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