Inflexion Private Equity has announced that funds managed by Inflexion have completed the buy-out of Virgin Experience Days (VED).
VED offers curated experiences to consumers and corporates, selling over 750,000 experiences annually. A high growth business, revenue has doubled to £50m in the three years, driven by a seamless tech-enabled customer experience and the ongoing consumer shift to sharing experiences over tangible goods. VED operates B2C and B2B divisions. Virgin Incentives, the B2B division, offers experience days for employee rewards and recognition programmes, with clients such as Barclaycard and Samsung.
As part of the buy-out, Inflexion introduced leisure sector expert Simon McMurtrie as chairman and the highly experienced commercial director Matthew Briggs. Both will work alongside CEO Paul O’Brien who has led the business for over a decade.
Paul O’Brien commented “It’s been a pleasure leading Virgin Experience Days over the last 12 years and I am proud of the successful business it is today. Inflexion shares our vision for growth, backed by their digital expertise and international reach, we look forward to a prosperous partnership.”
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