More than two-thirds (68 per cent) of UK consumers say they are regularly purchasing products from international eCommerce stores, outside of big-name brands such as Amazon, a new survey has found.
52 per cent of these consumers said they found prices to be more attractive from international sellers rather than local stores, as well as having products not available in the UK (28 per cent), faster delivery (27 per cent) and feeling safer to buy directly from the brand’s website (17 per cent).
One in two (50 per cent) UK consumers are tired of consulting the same online marketplaces, while 59 per cent intend to order an international product in the next six months.
However, there is a significant age gap, with 86 per cent of 18-34 year-olds often shopping from international eCommerce stores compared to just 49 per cent of over 50s.
23 per cent of over 50s always stick to shopping locally online, compared to just 4 per cent of 18-34 year-olds.
61 per cent said shopping on a foreign language website was a significant put-off, while 49 per cent said they wouldn’t buy a product online if the website wasn’t in English.
Other deterrents included a fear of buying from fraudulent websites (72 per cent), damaged or delayed deliveries (72 per cent) and issues with customs (68 per cent).
Clothing, textiles and shoes (52 per cent) and books/video games (40 per cent) were some of the most popular items bought from international stores.
Augustin Prot, CEO at Weglot, said: “With Covid-19, Brexit and customs confusion, many would have assumed that UK consumers would have lowered the amount of products they bought internationally. In fact, many are realising the benefits of shopping internationally, including cheaper products, ones not available in their region and even faster delivery.
“Technology is making it easier for foreign retailers to enter new markets, tailor their services and personalise experiences towards customers in any country. Removing international barriers is also proving wonders for once regional brands who are now able to sell their products to international audiences. There are still certain barriers to entry, such as reputation, language and payments, but overall we’re predicting a positive future for online stores that can adapt their offers and open up shop to local consumers while providing international-level services.”
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