iServe, a top 10 Amazon seller specialising in helping brands to achieve eCommerce growth and marketplace control, has acquired UK-headquartered eCommerce consultancy Practicology. This acquisition is part of iServe’s broader strategy to support brands with their international eCommerce growth and expansion.
“Breaking into international markets is among the most difficult things for brands to do,” said iServe CEO David Wright. “Adding Practicology’s industry-leading experts and expertise to our portfolio will further our goal to help eCommerce companies grow and protect their brands online.”
Together, Practicology and iServe will offer support to consumer brands and retailers who want to expand their eCommerce business globally. Practicology’s strategic guidance and outsourced eCommerce team model is matched by iServe’s considerable expertise in selling and distributing on marketplaces such as Amazon, eBay, Jet and others.
“Having spent time with the iServe team,” remarked Practicology’s Founder and Chairman, Martin Newman, “I am extremely confident in the cultural fit and complementary service offerings of our respective businesses. I am excited by the opportunity for Practicology’s clients to benefit from iServe’s marketplace expertise, and for iServe’s partners to further develop their international online propositions.”
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