Izabel London has launched a three month TV channel sponsorship campaign on the TLC, Lifetime and Universal channels to give its brand a boost over the festive period.
Izabel London’s wide range of exotic day wear and accessible evening wear is available in over 500 locations across the UK, including in House of Fraser, Dorothy Perkins and Debenhams, as well as online. The brand is currently stocked in more than 1,000 locations worldwide and achieved a 140 per cent sales boost in India this year.
The campaign, featuring the brand’s signature party style is set in chic surroundings and features relatable young models getting ready for a night out on the town.
Karan Singh, founder of Izabel London said, “The aim of our first TV Campaign is to engage with our audience by offering catwalk fashion styles to everyday women. One of the main challenges with this scale of marketing expansion is to retain the essence of the brand over multiple channels. Our most recent collaboration with TLC, Lifetime and Universal gives Izabel London the
brand exposure we need amongst a new audience”.
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