Sky Media has announced the renewal of its partnership with N Brown Group’s Jacamo. The Jacamo campaign reaching men between 25-44 aims to shift consumer brand perceptions from ‘fat to big’. The creative focuses on the parallels between big open spaces, big trees, big mountains and big men
The campaign culminates in a cinematic 10min40 branded content piece as well as a 2min40 cutdown, documenting the Jacamo challenge and shows that big isn’t a matter of size; it’s the true measure of a man who embodies values of strength, hard work and determination.
As part of the wider partnership, Jacamo’s 30-second ad is proceeded by a 10 second ‘Sky Presents’ indent on Sky Sports and Sky One.
Kenyatta Nelson, chief brand officer at Jacamo said: “Capturing the zeitgeist, we are excited to step out into the beauty of the great outdoors, which has been so greatly appreciated in 2020. During this time of lockdown, we’ve found escapism in our televisions and rediscovered the powerful benefits of nature for our mental health and wellbeing.”
The campaign launched on 16th October and will run until 21st December.
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