JD Sports will enter Mexico through a long-term franchise agreement with Grupo Axo, covering stores and eCommerce.
From 2027, Axo is due to operate more than 140 JD premises, drawing on its existing store estate. JD said selected locations would subsequently be enlarged and redesigned.
The agreement extends JD’s North American presence beyond the US and Canada. Axo will use the retailer’s brand and product offering to develop the Mexican business.
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