JD Williams has agreed terms with Alliance Data which will
provide the 140 year old British distance shopping retailer with private label
credit card and marketing services for three of its brands in the U.S. market.
Paul Kendrick, International Director of JD Williams said
that his team looked forward to working with Aliiance Data to create the most
enjoyable shopping experience for U.S. customers of Marisota, Simply Be and
Jacamo. Alliance Data will deliver a marketing-driven private label credit
program customised for JD Williams designed to engage card members through
expanded customerrelevant channels, including direct, mobile and digital
initiatives. JD Williams will have access to advanced analytics capabilities
and consumer insight expertise to support development of a deep understanding
of its U.S. customers.
Share