John Greed Jewellery, an independent UK online retailer stocking
brands including Pandora and Swarovski has launched into
Germany, France, Italy and the USA.
The expansion was facilitated by the company’s move to a new
eCommerce platform, allowing it to develop and enhance its online
experience. John Greed migrated to the Venda eCommerce platform
in August 2011, a cloud-based on-demand model. The new platform
introduced guided navigation to the website, ensuring that
customers are directed to products that match their viewed
items
New customised functionalities were developed for the checkout to
offer customers a choice of gift boxes, the option to add charity
products to a purchase and to personalise an engraving with a
choice of font and message.
John Greed expanded the site further by enabling the built-in
multilanguage and multicurrency functionality to launch the site
into Germany, France, Italy and the USA. Since its implementation
in August 2011, the John Greed online store has seen its
conversion rate increase by 500 per cent.
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