Maginus has been awarded a contract with Joe Browns in which it will support the scaling of Joe Brown’s online business by building a new online platform using Magento 2 eCommerce technology.
This will enable Joe Browns to react quickly to its customer needs and deliver a unified user experience from purchase through to delivery. The eCommerce platform will be integrated with Joe Browns’ back-office systems so that the brand has full control across its website, logistics and operations and call centre. This will ensure that customer communications and information, and product and inventory information can be updated in real-time and any online product changes can be implemented immediately.
“We are thrilled to be working with Joe Browns and feel privileged to have been chosen as its Magento partner, especially at such an important time in the company’s growth and development,” said Simon Weeks, CEO at Maginus. “We are excited about getting the Magento 2 platform live over the next few months and helping Joe Browns in its next chapter of retail success.”
Joe Browns conducts the majority of its sales online, however, due to significant business growth has recently made its first step into physical retail with a store in Sheffield’s Meadowhall. Of utmost importance to the leadership team at Joe Browns is that customers can come in store and continue to truly experience the brand and receive a personal and human touch. As its Magento Partner, Maginus will play a key role in ensuring that customer service and delivering a seamless approach remains the retailer’s core priority.
Darren Abbott, Financial Director at Joe Browns commented: “We are looking forward to continuing our ‘remarkable’ eCommerce journey with Maginus and are confident that this partnership will bring our customers a more seamless and fulfilling experience when shopping with us, online and in-store. The Maginus team has a huge amount of knowledge and is committed to helping us deliver the best possible outcome and experience for both our customers and our business needs, now and in the future.”
Joe Browns provides its customers with distinctive, fun and flattering designs they simply love to wear day in day out. Bold colours, bright patterns, fabulous silhouettes and high quality, distinctive detailing make its collections, which include womenswear, menswear, footwear and accessories, unique and iconic. The Joe Browns lifestyle brand was founded in 1998 as a mail-order company and has since achieved global success, now sending out over 45 million catalogues a year. It is one of the top-performing6 brands on leading sites such as JD Williams, Very, Littlewoods, SimplyBe, Jacamo and Debenhams and its independent wholesale business now has over 250 accounts worldwide. In October 2017 the company made a bold and impactful debut into physical retail with its first flagship store in Meadowhall, Sheffield, with plans to roll out more in the future.
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