For spring 17 there are 38 styles priced from £8 for boys t-shirts to £20 for girls dresses in a new range designed by Joe Browns for children.
Simon Brown, MD and founder of Joe Browns, said: “We are currently one of the top-performing brands for N Brown in men’s and ladieswear and they felt because of this success it would translate really well. Like much of our adult collection, the childrenswear is full of personality, distinctive styles and fun, quirky detailing.”
The collection will comprise of 20 boys lines and 18 girls lines, many of which are mini-me versions of Joe Browns’ original designs, for the ages of 6-12 years.
Hannah Acton, children’s sportswear and branded buyer at N Brown, said: “We are really excited about the launch. The range is vibrant and colourful transferring perfectly the unique handwriting that Joe Browns has so successfully offered on their men’s and ladies collections.”
The new collection will make up part of N Browns’ The Kids Division which was first launched in 2013 and includes brands such as Nike, Animal, Adidas and Converse. Joe Browns styles will be available from the 14th February at thekidsdivision.co.uk as well as through the JD Williams and Fashion World sites.
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