Men’s and women’s lifestyle brand, Joe Browns, is opening a 1,500 square foot store in the McArthurGlen Designer Outlet York at the beginning of July.
The announcement comes on the back of record sales for the brand and after a successful first year of trading for its flagship store, which opened in Meadowhall Shopping Centre in November 2017. The brand is expecting to continue to see similar levels of success at the new outlet store.
Simon Brown, managing director and founder of Joe Browns, said: “This is the next phase for us in exploring retail and means more people will be able to access remarkable garments at great prices.
“Our Meadowhall store captures and really brings to life the essence of our fun and liberating brand, so we’re really looking forward to replicating this and delivering a true point of difference to the McArthurGlen Designer Outlet York.”
Despite a challenging retail market, direct sales for the multichannel retailer since the start of the financial year in July 2018, have risen by a staggering 17 per cent year on year and the company is currently tracking 5 per cent up on a tough budget.
Since opening in November 2017, the Meadowhall store has reported gross sales of over £3.3m.
Darren Abbott, finance director at Joe Browns, said: “The continued success of the business allows us to continue investing in new customer recruitment and we see our second retail store very much a part of this strategy.”
The store, which will be situated on the South Mall of the designer outlet, will stock discounted men’s and womenswear collections and a selection of accessories.
Mike Thomas, centre manager at McArthurGlen Designer Outlet York, said: “We are delighted to be welcoming Joe Browns in to the Centre. Joe Browns is a fun and vibrant brand which we feel embodies the spirit of our McArthurGlen customers and will be a great addition to our existing retail offering.”
Brown added: “There are challenges out there in retail but there are also opportunities. We’re only a fraction of the way through our journey. Joe Browns can get as big as our imaginations want it to be.”
Darren Abbott will be speaking at the DCA Annual Summit on June 13th at Twickenham Stadium
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