John Lewis has revealed details of its largest own-brand launch to date with a new womenswear collection “John Lewis & Partners”. Created in-house the collection of 300 designs is the first step in the retailer’s ambition to build a £500m own brand fashion business and for half of its products to be either own brand or exclusive. In 2017 sales of John Lewis’ own brand womenswear ranges grew by 15 per cent.
Christine Kasoulis, fashion buying director at John Lewis said: “This launch is our most significant investment in fashion to date and builds on the successful launches of our stand-along brands Kin, AND/OR and modern rarity. It’s our next confident step in positioning John Lewis as a leading fashion destination.”
To grow its own brand business John Lewis has made its largest-ever investment in product development roles; recruiting 50 per cent more designers and 70 per cent more technologists.
Share