John Lewis is testing a personalised fashion advice consultation service for female fashion customers. It is offering pre-booked 15-30 minute video calls with a choice of three focused themes. These are Seasonal Staples; Fashion SOS for those needing a new outfit in a rush; and Upcycling Wardrobe Favourites. Following each appointment customers will be emailed with links to the items they liked enabling them to buy online for home delivery or to collect when next in store. The retailer is hoping that the service will inspire greater loyalty and increased spend. If successful it will extend the trial for menswear.
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