Joules Clothing’s mail order division is going from strength to
strength, now accounting for 25 percent of overall sales. By
August of last year, sales from the catalogue and website arm of
the equestrian and casualwear retailer had accounted for only 11
percent of revenue.
“Our overall investment in mail order has shown
considerable returns, ensuring the business enters the retail
phase with new customers as well as loyal customers who have
grown with the brand,” said Bella Hollinshead, the
company’s finance director. Indeed, mail order sales in August
2007 topping £700,000, up a whopping 324 pe cent on 2006.
Accumulated mail order sales figures for the seven months to
August increased 250 percent, to £3.3 million.
It’s not just mail order that’s performing well at Joules: The
retail channel, including trade shows, increased by 110 percent,
to more than £650,000, with accumulated sales to 31st August
up 51 percent, to £2.79 million.