Joules has teamed up with Warner Bros. Discovery Global Consumer Products to introduce a Harry Potter™ inspired childrenswear collection. Bringing the enduring charm of the film series to children aged 5-12, the collection combines quality fabrics with intricate embroidery, hand-drawn prints and appliqués all designed by Joules’ in-house print team. Each style in the collection has a carefully chosen product name, inspired by characters and places from the films.
Tom Joule, founder of the lifestyle brand spoke about the new collection and what makes it stand out from others out there. “Our clothing has always been about bringing colour and excitement to lives and wardrobes, and our Harry Potter collection certainly does that and more”, he said. “The collection captures the magic of Hogwarts™ whilst remaining distinctively Joules with surprise and delight details that our customer will be hoping for. With quality fabrics and timeless shapes, it has been designed to be passed on and loved by another Harry Potter fan when it’s inevitably been outgrown”.
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