Joules has confirmed that Jonathon Brown will join it in September, replacing Nick Jones who resigned in May.
Brown joins on 7th September as CEO designate having accumulated varied past experience which included spells as CEO with M&M Direct, COO at Moonpig, and CEO of Compare the Market. He will fully take over from Jones on September 30th.
“Joules is a very strong brand, with a highly relevant purpose and brand proposition. The Group’s digitalisation in recent years as well as its increased customer base mean it has a very solid foundation for the future. Whilst there have been some headwinds in the past year, I am very excited by the business’ future opportunities,” said Brown.
Joules chair Ian Filby said: “The board was in unanimous agreement that, amongst some very high calibre candidates, Jonathon was the standout choice to be our new CEO. He has significant experience across the retail and digital industries, a proven track record of delivering business transformation, and the vision and ambition to lead Joules through the next stages of its development. The board has every confidence in him, and we look forward to working closely together over the coming years.”
As previously reported Joules has been in talks with Next about migrating to the Total Platform offering developed by Next for third-party retailers. The conversation extended to a possible £15 million investment in Joules by Next which would see the retail giant take a minority stake in the currently troubled business.