Fashion house Karen Millen has appointed IMG as its first exclusive worldwide licensing representative in a multi-year deal. With the new partnership Karen Millen will expand its overall product offering and open new channels of distribution in partnership with licensees. As the brand continues to evolve from a well established premium British women’s fashin brand into a global lifestyle brand, licensing will play a key part.
Established in 1981, Karen Millen has more than360 points of sale in over 65 countries across six continents. IMG will target a range of product categories for Karen Millen’s licensing portfolio including swimwear, athleisure, lingerie. gifts and luggage, amongst others.
Beth Butterwick, CEO, Karen Millen said “Our partnership with IMG makes the start of a new journey for Karen Millen and our customers, which will see us translate our distinctive design and attention to detail into a wider range of fashion and lifestyle products.”
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