Karen Millen launches transactional site

Karen Millen launches transactional site

Women’s apparel retailer Karen Millen has launched an online
store. The company, which has 110 stores and concessions in
Europe, the Middle East and the US, has had a nontransactional
site. The new site is powered by Fresca Commerce, a
software-as-a-service (SaaS) application from Fresca.

The site is integrated with Karen Millen’s Mercatus buying and
merchandising system and the systems of its third-party
fulfilment provider, Amethyst, which will allow the site to offer
visitors real-time product availability. Other site features will
include guided navigation and enhanced visualisation.


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