Kite Packaging Ltd have announced the
addition of an extensive range of new product lines to their pallet wrap
product portfolio. Supported by its recent strategic acquisition of
Golden Valley Pallet Wrap Specialists, Kite now offers one of the most
significant ranges in the market.
Across
the UK there are a wide range of industry and company types, for whom
stretch wrap is a critical product to their business function. The
expansion of Kite’s product range, with the addition of a variety of new
types of specialist films, means they can provide solutions to an ever
more diverse range of companies.
High
performance stretch films have grown in popularity in recent years,
particularly with distribution companies and Ecommerce businesses.
Typically, high volume users are sensitive to the need for reliable,
good quality films at very competitive prices. Similarly, the food
industry in the UK consumes vast quantities of stretch wrap across their
supply chain.
Kite
has historically supplied both hand and machine films in very large
quantities, typically in the automotive, food and engineering sectors.
By doubling the volume of product lines available in its machine
stretch film range the company can now build on a strong track record,
already supplying automated pallet wrap machinery systems and a
dedicated range of films.
Brand
new to Kite’s stretch wrap category is the addition of custom printed
stretch film. This gives customers the option of branding stretch wrap
with their own logo. Kite themselves have seen great success over the
years in building its own brand presence in the industry and so
understand the power of strong marketing. Managing Partner Jake Kirk
commented, “Product branding is an essential requirement for any good
company. Stretch film is typically applied to products being transported
by road, air or sea. Having branded stretch wrap ensures your name is
being seen throughout the journey”.
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