Klarna has acquired Hero, a social shopping platform that was established in 2015. The deal is expected to extend Klarna’s reach and grip on its 250,000 retail clients which offer its BNPL facility to their customers. Hero provides customers with access to in-store customer assistants who can provide advice and product information and useful content about products.
Klarna CEO Sebastian Siemiatkowski said: “Immersive shopping experiences are now expected by consumers when shopping online and forward-thinking brands want to provide consumers with a rich, interactive way to shop for their products. With Hero we share an ambition to elevate the shopping experience through the convergence of online and in-store shopping experiences, supporting retailers to inform and engage consumers in new ways.”
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