Clas Ohlson has added the UK to its collection of markets served by Klarna’s checkout and Pay later offer. The expansion means Clas Ohlson can now offer its UK customers painless purchasing when buying smart, simple and practical solutions for their homes. Customers will then have 30 days to pay for their items with no interest or fees.
Klarna has been working with Clas Ohlson in Sweden, Norway and Finland since the launch of the retailer’s new Ccommerce platform in 2012and launched in Germany last year. It has now decided toad the UK. .
Since it was founded 100 years ago, Clas Ohlson has grown and evolved to become one of the strongest brands in retail in the Nordics. Clas Ohlson’s focus on simplifying life for its customers by delivering the best customer experience, combined with Klarna’s track record of delivering a smooth payments experience shoppers love, makes the development of the partnership a natural next step.
Melissa Titshall, head of marketing and eCom at Clas Ohlson UK, said: “Our ambition is to offer greater convenience to all of our customers, across all touchpoints, and introducing Klarna Checkout and Pay later in the UK is one step on our journey. We know from our other markets that Klarna has boosted conversions for our eCommerce business and we’re keen to see that success applied in the UK.”
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