Klaviyo has unveiled its Marketing Agent and broadly released its Customer Agent. Together, they establish Klaviyo as the AI-first B2C CRM, unifying data, marketing, service and analytics in one platform, giving consumer brands a competitive advantage. They also set the foundation for Klaviyo’s vision to become the first autonomous B2C CRM built for the AI world.
Built on top of Klaviyo’s data platform, marketing agent autonomously plans and launches campaigns in minutes, creates on-brand content, personalises every send, and continuously learns all without prompting. Customer Agent delivers 24/7 personalised assistance to consumers – resolving common questions, recommending products, and escalating with full context when needed.
“Often, marketers dream bigger than the tools at their disposal. The biggest ideas don’t just need execution; they need creative thought partners to truly take flight. With Marketing Agent, we’re delivering both: the capacity to turn bold ideas into reality and an AI partner to push their creativity further,” said Andrew Bialecki, Co-Founder and CEO of Klaviyo. “It’s about turning vision into action, and creativity into growth, all at the speed of AI.”
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