Kleen-Tex Holdings (UK) Ltd., the UK subsidiary of Kleen-Tex in Europa GmbH, has acquired The Turtle Mat Company Ltd., owner and marketer of the most recognised residential doormat brand in the UK.
“With Turtle Mats, we are gaining a strong retail brand for our company portfolio, especially in the UK market,” explains Jürgen Teubenbacher, managing director of Kleen-Tex in Europa GmbH. “For both companies, there are very positive synergies – on sales, marketing, and distribution,” says Teubenbacher.
Turtle Mat has a thriving eCommerce and mail-order business, and over 300 trade customers including leading UK retailers John Lewis, Lakeland and Countrywide. The move offers opportunities for Kleen-Tex, a European and global manufacturer of high quality mats, to bring their extensive product offerings into these areas.
“We are very happy to join the Kleen-Tex organization. Kleen-Tex has a wealth of product expertise and market knowledge, which puts us in a strong, competitive position,” says Susan Leaver, Director and General Manager of Turtle Mat.
With the two companies sharing a similar passion for providing superior, high quality products with exceptional marketing and customer support, Kleen-Tex and Turtle Mat are looking forward to shared success.
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