La Perla appoints Threepipe to manage global display advertising


La Perla appoints Threepipe to manage global display advertising

Threepipe will run programmatic display prospecting and retargeting strategies to drive further UK and international growth for the fashion house which made its name in luxury lingerie but has in recent years expanded into sleepwear, beachwear, loungewear and menswear.

Katie Mulvaney, global digital marketing manager, La Perla: “We were impressed by Threepipe’s track record in working with other luxury lifestyle brands and the audience insight and creativity they brought to us. We have some exciting plans in place and we are looking forward to driving further growth across our categories.”

Farhad Koodoruth, co-founder, Threepipe: “La Perla has long been a brand that we have wanted to work with so it’s a fantastic win for the agency.

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