Kohl’s online customers will be able to choose from a range of Lands’ End clothing and homewares from Kohl’s website as well as a smaller collection in 150 of its stores from Autumn 2020. A select number of stores will also feature a fully fledged Lands’ End concession. This follows a new partnership collaboration between the two US businesses.
Michelle Gass, CEO of Kohl’s said: “The addition of Lands’ End, a market leader in the classic, casual lifestyle, into Kohl’s portfolio further strengthens our product leadership and our ability to deliver unmatched national brands to Kohl’s customers.”
Lands’ End CEO Jerome Griffith added: “We’re thrilled to be partnering with Kohl’s as we work to meet our customers wherever, however and whenever they want to shop, whether that’s online, at our retail stores or – as is often the case – at Kohl’s. We know our customers consistently list Kohl’s as one of their primary shopping destinations, and we place great value in meeting them where they are already shopping.”
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