The highest-selling products online around the world last week all showed growth in excess of 2,000 per cent, data from Emarsys shows today.
Skipping ropes, footballs, basketball shoes, dishwashers and dartboards made up the top-five selling items last week, each with staggering growth compared to this time last year:
- Skipping ropes: 4,963 per cent
- Footballs: 3,396 per cent
- Basketball shoes: 3,384 per cent
- Dishwashers: 2,868 per cent
- Dartboards: 2,294 per cent
Alex Timlin, senior vice president of verticals at Emarsys, who has been analysing the data, said: “With shops still closed throughout many countries the world, it’s no surprise to see growth in eCommerce — but it is surprising to see how much it has grown.
“Most of the best-selling products last week were low-value life luxuries, and it’ll be interesting to see the continued effect of Covid-19 on eCommerce as shops reopen more. Will consumers stick to online purchases? Only time will tell.”
These most recent online customer trends were identified by Covid-19 Commerce Insight, a joint project between Emarsys and GoodData showing the impact of Covid-19 on consumer confidence.
Covid-19 Commerce insight draws on more than a billion engagements and 400 million transactions in 120 countries, providing a global and regional picture of eCommerce activity and trends — a key indicator of overall economic conditions in these unprecedented times.
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