15gifts has launched Humara, its new AI sales agent that combines Agentic AI with the expertise, intuition and psychology of elite sales professionals.
Designed specifically for complex sales journeys, Humara is the only AI sales agent trained by top performing retail salespeople. Unlike subservient agents, Humara leads the conversation – discovering customer needs, providing tailored recommendations, handling objections and closing the sale – while personalising each conversation to a user’s persona.
The launch of Humara builds on 15gifts’ well-established reputation of working with the world’s leading brands such as Verizon, Vodafone, and Virgin Media O2. Drawing on the company’s 15 years of deep industry insights and data, sales excellence and Agentic AI, the new sales agent reduces complexity, increases buyer confidence and increases conversion.
As enterprises face mounting pressures to meet rising digital sales targets while navigating growing product complexity, they are increasingly looking for AI solutions that enable them to enhance customer engagement and simplify the online shopping experience in a controlled and compliant manner.
Humara is addressing these challenges by empowering businesses to guide online customers through intricate product details and bundles with clarity, thereby building trust and reducing churn. It also unlocks additional revenue opportunities by maximising cross sell and upsell opportunities through personalised add-ons, all whilst giving enterprises complete authority and visibility over conversations.
“Our ethos is that sales should feel personal, regardless of whether it’s in-person or online. Humara is a culmination of 15 years of data and experience from serving guided sales solutions to enterprise customers – combining the emotional intelligence of expert salespeople with the data-driven precision of Agentic AI to enable leading brands to replicate the same intuitive, in-store experiences in their digital channels. We’re excited to take this major leap forward and provide a specialist sales tool that can deliver measurable results and drive significant business outcomes for our customers,” says Tom Cox, Founder & CEO, 15gifts.
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