Performance cycling wear brand Le Col has selected Fluid Commerce to support its growth ambitions in the US market. The business sells direct to consumer in the UK and is now exploring how best to accelerate US market growth.
“We have always sold direct to consumers and have built a strong market presence in the UK by doing so, however, we have never sold through an online marketplace before. When we made the decision to enter the US, although we made good progress with the direct-to-consumer model we believe that Amazon offers incrementality by providing a way for us to reach new customers during the product discovery phase, it also allows us to improve our delivery proposition to existing customers using Prime service,” said Le Col’s digital director Andrew Longley.
“Fluid Commerce really impressed us from the outset. Fluid’s role will be to increase awareness of the brand in the US and ultimately drive sales through Amazon’s marketplace with a full-service marketing and advertising strategy.”