Lidl has announced a multi-million pound price investment campaign to help British shoppers cut their grocery bills in the run-up to Christmas.
The campaign will allow shoppers to enjoy £10 off their shop if they spend over £40 in-store, which can be put towards Christmas dinner for all the family, as well as presents and stocking fillers from the middle aisle of Lidl.
The decision follows the discounter’s recent pledge, along with several other retailers, to return over £100m in business rates relief to the UK government as a result of the COVID-19 pandemic.
Christian Härtnagel, Lidl GB CEO said: “Giving the business rates back was the right thing to do so it can go to those who need it more. We believe it is also the right thing to do to give something to our customers for whom 2020 has been a tough year.
“We are well known for our commitment to never being beaten on price, a guiding principle that places our customers at the heart of every decision we make. This year has been one like no other and has understandably left people feeling uncertain. Through this campaign, however, one thing you can be sure of is that Lidl will be there for you and your family, continuing to offer the lowest prices on the market, whilst giving you a little bit extra this Christmas. It’s the Lidl way to do things.”
Shoppers will receive a £10 off voucher when they spend £40 in a single transaction. Vouchers will be valid from 10 – 18 December.
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