Links of London posted sales of £42.9 million for the year to 31st December 2017 in a year which saw it close six stores, open one new standalone shop and a pop-up in Selfridges Oxford Street. It had refurbished five stores and relaunched its website during the period which saw losses grow to £20.6 million. Along with other retailers, the retailer said that it expected the commercial environment to remain challenging but that it believed its brand, operational plan and parent company support were sufficiently strong for it to be able to deliver its business plan.
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