Links of London is launching exclusively with global performance
marketing network, Affiliate Window, having previously worked with Rakuten
Linkshare.
Founded in 1990 and acquired
by the Folli Follie Group in 2006, Links of London has evolved to become an
international player in the luxury goods market.
With the move to Affiliate
Window, the brand plans to engage in a recruitment drive for new publishers and
together with existing partners, will focus on new ways to grow the Links of
London affiliate programme.
Andreia Silva, Online Marketing Manager at Links of
London explains “As Links of
London celebrates 25 years in the business, we’re really excited to be giving
our affiliate programme a new lease of life exclusively on the Affiliate Window
network. AWIN was selected based on their track record for proactive
account management and their creative and strategic approach to growing
programmes. With a new fully responsive website, a number of iconic launches
and new drive from the AWIN team, we hope to see a real impact this peak season
and beyond.”
Anthony Clements, UK Country Manager Affiliate Window comments:
“We are delighted that Links of London has decided to move their affiliate
marketing programme exclusively to Affiliate Window. Their decision highlights the
need for leading account management to deliver sustained growth in the
affiliate channel, as well as the importance of providing technology that makes
affiliate marketing easier for advertisers. We’re excited to be working with such
a luxury brand in the jewellery sector.”
Links of London plans to try
alternative ways to promote its products, with a particular focus on content
publishers. Affiliate Window has recently developed several tools to help
content sites including automated solution, Convert-a-link and the ability to
pay publishers who influence sales without being the last click.
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