Littlewoods is using a new Facebook monetisation tool to
launch its exclusive Myleene Klass swimwear collection. Using SeeItShopIt,
Littlewoods has plans to bring ten new collections to its Facebook fan base of
162,000 throughout May and June.
Developed by digital agency Isobar, SeeItShopIt allows retailers to monetise
Facebook by showcasing collections of products within a single post. For the
first time, this means that Littlewoods’ Facebook fans will be able to browse
through brand collections, share individual items, share SeeItShopIt with
friends and go directly through to
purchase.
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