Furniture specialist Loaf has recruited Boden’s director of merchandise planning and systems to the newly created role of chief operating officer. Reporting to CEO Charlie Marshall, Neil Barley will take over the day to day running of the £34 million sales business and oversee the logistics and operations functions.
Loaf primarily sells online but also has three London showrooms with plans to add 11 more around the UK.
CEO Charlie Marshall said “I am delighted to have Neil on board. He joined armed with a wealth of experience having seen it all at Boden, a company that has achieved tremendous growth over the past decade.”
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