Freddie’s Flowers enjoyed a boom in demand for its home-delivered bouquets during lockdown. It recruited 73 per cent more customers, rising from 60,000 to 104,000, as consumers were unable to use florists or garden centres. Freddie’s Flowers offers a weekly subscription for bouquets that buyers self-assemble for £25 as well as one-off boxes for £28.
Founder Freddie Garland said customers had bought flowers more often and that the average order rate grew by 25 per cent compared with last year.
More than 45,000 boxes were delivered in one week alone. Garland, 32, said the company was twice as busy as normal in peony season which fell during lockdown and is usually the most hectic period of the year.
Having started the company in 2014 in a tent in his parents’ back garden, he grew up in the floristry business as the family ran a flower shop in Pimlico.
Garland said: ‘Luckily, sourcing stock was never a problem as we work closely with our wonderful growers. With florists’ shops closed, many flower growers found they had loads of stock and little demand.’
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