L’Oreal is in exclusive talks with Natura Cosmeticos to sell the Body Shop brand and business. L’Oreal has been seeking a buyer for the past few months and had attracted interest from CVC and Fosun, but Natura Cosmeticos has made a firm offer of £880 million. The Brazil based beauty products manufacturer deploys over 1.4 million direct sales agents in Latin America and acquired the Aesop brand in 2013. The Body Shop acquisition is a good fit for Natura which shares the ethical principles upon which founder Anita Roddick launched and developed the Body Shop.
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