Designer fashion brand Lulu Guinness has deployed a solution from Futura for its retail store management in the UK and Ireland as well as its online sales operations. Whilst the business operates primarily as a direct retailer in the UK, it also has a store in New York as well as and wholesale customers there, and in Japan and Thailand. Online sales account for some 20 per cent of sales and the business is seeking to expand upon this as well as test further overseas markets including China and Dubai.
The Future system spans merchandise planning and buying, allocations and replenishment, and comprehensive management reporting, linking Lulu Guinness’ head office, warehousing, its Magento based eCommerce solution, a CRM solution, and its Sage accounting system.
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