Lusso, a UK luxury bathroom furniture and stone brand, has increased revenue and in turn, enhanced customer experience with the launch of a new eCommerce store.
A testament to the brand’s quality and success, it has earned multiple listings in The Sunday Times Fast Track 100 and its prestigious clientele includes Claridge’s, Harrods, LVMH, Facebook, Tiffany & Co. and The Connaught.
The pure play retailer first partnered with eCommerce provider, Visualsoft, in 2014 to elevate its online presence, resulting in phenomenal growth year after year. The brand achieved a cumulative sales total of £100 million in less than eight years of trading with the help of Visualsoft’s all-in-one eCommerce solution.
In order to maintain momentum, in 2022, Lusso re-appointed Visualsoft to upgrade its online store to showcase its broader product range while also reflecting its updated visual identity and offering customers a more streamlined, engaging experience.
The bespoke store, designed and developed by Visualsoft, showcases Lusso’s beautifully crafted collections of luxury furniture, homewares, fixtures and fittings through large scale imagery and video content without negatively impacting page load times. The superior user experience has generated a healthy sales increase, and the enhanced purchasing journey has created additional upselling opportunities across the site.
Lusso’s new store also features a custom-designed editorial area – Our World – enabling the brand to easily create and publish its own design stories, collection showcases and interviews all in keeping with its elegant aesthetic.
The performance of Lusso’s refreshed store has exceeded expectations, increasing traffic, sessions and sales within three months of its launch. Between October 2022 and January 2023, Lusso has seen a 33 per cent increase in online revenue, a 5 per cent increase in conversion and a 36 per cent increase in orders compared to the same period in the previous year.
Wayne Spriggs, Lusso Founder & CEO, said, “Stunning design, luxury finishes and flawless craftsmanship are at the heart of our brand, so it’s crucial that the look and feel of our online store reflects our signature aesthetic. With the custom build provided by Visualsoft, I feel that we’ve achieved that, as our new store delivers a strong visual impact and rich user experience. With the ongoing support of Visualsoft, we’re looking forward to expanding our online reach even further in the coming months.”
Lenny Nash, CEO of Visualsoft said: “Wayne and his team truly understand the aspirations of their customers and exactly how to create a seamless experience for them. By teaming this with their beautiful products and engaging content strategy, Lusso has boosted loyalty and sales. With such a strong working relationship, I am excited for what we can continue to achieve together as Lusso continues to expand its product offering and strengthen its brand – the sky’s the limit.”
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