M and M Direct has gone live with a redesigned website and moved its operations to a new fulfilment centre. The discount apparel cataloguer’s new site features improved navigation, with more
search options and drop-down menus.
In a customer enewsletter about the relaunch, M and M made a point of announcing that the “back” button now works too: With the old site, once a search or a category was chosen, the “back” button on the site became inoperable. This was a major customer bugbear, a spokesperson admitted. That it now finally works, Catalogue/e-business was told, is a relief not just for M and M’s customers but for its in-house team too.
In addition to relaunching the website, at the end of the summer M and M opened a 210,000-sq-ft purpose-built warehouse and logistics centre in Moreton-on-Lugg, less than 10 miles from the
company’s Leominster headquarters. Since its acquisition by US-based private equity firm TA Associates in late October 2007, M and M has been putting in place new IT and warehousing
infrastructure to supports its growth plans for the next three years, which may include international expansion. Working with supply chain consultancy The Logistics Business, which project-managed the operation, the facility was completed on time and on budget. The old warehouse is being redeveloped for the contact centre to move into, and there will also be a photographic studio and larger working spaces for the IT, buying and marketing departments.