Marks and Spencer have overturned its earlier decision not to offer a fully fledged online shopping service for its M&S Food ranges. Instead, it will add to the very small range of party food and wine it offers online for local collection via a substantial trial for which it is understood to be partnering with Ocado. The trial is understood to be commencing in the Autumn.
Steve Rowe, chief executive said, “The economics of food online is not straightforward and it is not something we are going to rush into until we have substantial customer insight and a better understanding of what is right for M&S and right for our customers.”
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